Adobe- Illustartor, Photoshop, Indesign

There is a variety of different software pertaining to Adobe that can be utilized in business.  Understanding what each type of software does is your first step in successfully using each to its full potential. In fact the reason I am writing this post is because up until now I hadn’t really ever had to break down the concept and purpose of each Adobe software.  However, most recently I was contact by a limousine company in Phoenix, they were looking to design and make their own business cards for their company. After a couple of attempts with a printing business they did not get the results they wanted in terms of design etc. so they set out to create their own.  When contacting me their question was, “Which Adobe software is best to use to create business cards, Illustrator, Photoshop, or Indesign?” In a nutshell ALL of them. Here’s why:

Illustrator- Basically this software creates branding, logos and graphics using vector graphics.  What are vector graphics? They are polygons with 2D points that signify computer graphics.

Photoshop- This software basically allows the manipulation of an digital image, whether it’s been scanned or is a digital photo.  It can also manipulate raster graphics? What are raster graphics? raster graphics are basically a bitmap image that is formed by a dot matrix structure.  It allows for computer monitors to show color, and such where the user wants it.

Indesign- is the software that creates the layout onto a screen or size sheet.  It generally places the logos that are created in Illustrator, and the raster images enhanced in Photoshop.

So quite frankly all three of these varieties of adobe software should be used together to create a business card for any company.  Basically these three softwares create a trifecta and become one unit. You may be able to use just one, but then you are not using the software to its full potential.  Especially if you have chosen to make your own business cards to get them precisely how you envision them. There’s more good news however! Most people are wondering why they should purchase all three softwares for just business cards especially if you could get away with using one. The answer is this “trifecta” of Adobe software can be utilized in many areas of your business other than just business cards.  It is a powerful software that can handle the task of making large catalogue layouts, annual reports, POS packaging, etc. Investing in all three of these different software will bring value to your business and will allow for the business owner to have more control over their branding, logo, and company image. The Phoenix Limo company is tasked with standing out in a sea of other luxury car services. Their intention is to set themselves apart and above their competition.  By investing in the Adobe softwares they gain control over their branding and can market themselves with their marketing plan and goal in mind. Not to mention they will also have the ability to monitor their reports to show growth and development where their focus is placed. If something is not working they then have the software to recreate or enhance their first vision! Winner winner chicken dinner!!