Monthly Archives: March 2018

There is a variety of different software pertaining to Adobe that can be utilized in business.  Understanding what each type of software does is your first step in successfully using each to its full potential. In fact the reason I am writing this post is because up until now I hadn’t really ever had to break down the concept and purpose of each Adobe software.  However, most recently I was contact by a limousine company in Phoenix, they were looking to design and make their own business cards for their company. After a couple of attempts with a printing business they did not get the results they wanted in terms of design etc. so they set out to create their own.  When contacting me their question was, “Which Adobe software is best to use to create business cards, Illustrator, Photoshop, or Indesign?” In a nutshell ALL of them. Here’s why:

Illustrator- Basically this software creates branding, logos and graphics using vector graphics.  What are vector graphics? They are polygons with 2D points that signify computer graphics.

Photoshop- This software basically allows the manipulation of an digital image, whether it’s been scanned or is a digital photo.  It can also manipulate raster graphics? What are raster graphics? raster graphics are basically a bitmap image that is formed by a dot matrix structure.  It allows for computer monitors to show color, and such where the user wants it.

Indesign- is the software that creates the layout onto a screen or size sheet.  It generally places the logos that are created in Illustrator, and the raster images enhanced in Photoshop.

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With the emergence of Instagram and SnapChat the word filters and it’s meaning have taken on a whole new light! In fact the filters offered for your photographs on both of these apps have in my opinion helped to strengthen social media and the amount of users on these platforms everyday.  How so? With a much more pronounced importance put on appearance in today’s society people want to present literally there best face to the camera. With millions of people able to view multiple profiles that are centered around you, your pictures and activities it’s no wonder filters are all the rage!

Instagram-  With various filters to choose from, all by different names, individuals are able to choose what filter they like the best and to better present the picture they are choosing to post. Now if you don’t like the affects of the instagram filters you can download other apps that will help you digitally enhance your photo before they even make it to the instagram app!

SnapChat- It’s safe to say we all love Snapchat probably the most because of its various filters.  From puppy ears to fairy eyes, and a headband of flowers, you look cute and flawless at the same time.  Because it’s the norm and both men and women choose to use snapchat filters you don’t feel at all silly when you are snapchatting puppy ears and tongues with your bestie!

Some wonder what this says for society as a whole.  Is there too much prominence being placed on image and how you are viewed by others?  Some parents feel as if it put more pressure on their adolescents and teenagers to conform to perfection and what society deems as beautiful, or attractive.  Perhaps those involved in the digital world understand the concept a bit more, because haven’t we entered the digital age? What is safe to say however, is that photoshop and filters on various platforms for magazines and modeling catalogos have been around forever.  Magazine pictures are digitally altered and enhanced on a regular basis. Now, however, with the addition of filters on social media platforms they are just available to the mainstream public. Afterall if professionals, celebrities and models to name a few can use them why can’t everyone else?